Alpha Labs (“we”, “us”, “our”) values your privacy and takes our responsibility to protect it seriously. We understand the importance of maintaining the confidentiality and security of any personal information you provide to us.

This Privacy Policy outlines how we collect, use, store, and disclose your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). If there is any inconsistency between this Policy and the Privacy Act, the Privacy Act will prevail.

1. Personal Information We Collect

Personal information means information or an opinion about an identified individual or an individual who is reasonably identifiable.

We collect personal information that is reasonably necessary for conducting and improving our business, products, and services, including but not limited to:

Your name

Contact details (mobile number, phone number, email address, postal address)

Your reasons for becoming a customer

Transaction history and purchase data

Your preferences and opinions regarding our products

Payment details (including credit/debit card information)

Website usage information such as your IP address, browser type, pages visited, time spent on pages, and clickstream data

We collect personal information from:

Our website and online forms

Purchases and use of our products or services

Competitions, surveys, and marketing research

Direct communication with us (phone, email, chat)

Other business activities or events we run or participate in

Where possible, we collect personal information directly from you.

2. How We Use Your Personal Information

We use your personal information for purposes including:

Processing orders and payments

Providing customer service and product support

Improving customer satisfaction

Promoting and marketing our products to you (you may opt out at any time)

Internal research, analytics, and business improvement

Recruitment and contractor engagement

Compliance with legal obligations

We may also aggregate and anonymise data for statistical and research purposes.

3. Protecting Your Personal Information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.
Our security measures include:

Encryption of data transmissions

Secure computer systems and network protection

Access controls for staff handling personal data

Regular review of storage and security practices

Despite our efforts, no method of data transmission or storage is 100% secure, and we cannot guarantee absolute security.

4. Disclosure of Personal Information

We will not sell, rent, or trade your personal information. We may disclose personal information:

To service providers who assist us in operating our business (e.g., IT, payment processing, logistics, marketing)

Where required or authorised by law, court order, or government authority

To protect our rights, safety, or property

Overseas Disclosure:
Some of our service providers (including cloud storage providers) may be located outside Australia. We take reasonable steps to ensure they comply with APP standards or equivalent laws.

5. Analytics and Cookies

We may use Google Analytics and similar tools to analyse site usage and improve your experience.
Cookies may be used to:

Remember your preferences

Improve website functionality

Track site usage patterns

You can disable cookies in your browser settings, but some features may not work correctly.

6. Accessing and Updating Your Information

You may request access to personal information we hold about you by contacting us in writing at support@alphalabs.au.
We will provide access unless we are legally required to refuse.

If you believe any information we hold is incorrect, please contact us to request a correction.
If you request deletion of your personal data, we will take reasonable steps to delete it unless retention is required by law.

7. Complaints

If you believe we have breached the Privacy Act or this Policy, please contact us at:

Email: support@alphalabs.au

We will respond within 2-5 days.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website with the effective date. Continued use of our website after changes means you accept the updated policy.

Alpha Labs
support@alphalabs.au